BEEK

Ben Knill | CEO

A: P O Box 10-347, Wellington 6143, Wellington

P: +64 4 562 7997

ABOUT BEEK

Finalist, Young Entrepreneur of the Year

TIANZ Tourism Awards 2010

Beek is an interactive destination guide to help tourists, travellers and visitors explore and experience destinations online.

In the future when you are considering somewhere to go on holiday - you will be able to explore the destination, find the accommodation, activities and attractions that are suitable for you - all online, from your home before you even think about packing. Having the chance to virtually "taste" a destination will mean you avoid wandering around looking for the right restaurant or hotel or getting stuck in an overpriced tourist trap and you'll have the knowledge to get to attractions further afield knowing your time won't be wasted.

"interactive destination guide for tourists and travellers"

The Beek experience can be described as part Google Streetview, part Lonely Planet and in the future a bit of Facebook. We've created a 3D interactive and immersive guide so consumers can get a sense of the experience on offer and get a feel for the destination to help them trust their senses and decide to book. Providers can communicate their value and collaborate to promote a visit to their shared destination.

"Beek has really helped website visitors understand the great experience we offer. Not only can guests explore our facilities, pick-up menus or see our food in the restaurant - they can also see for themselves how close we are to the highlights of Wellington. We'll soon be putting Beek on all the websites we use to make our online marketing more effective."

Kylie Nicholson, Bolton Hotel, Wellington, NZ

Business journalist Claire Rogers on why Beek is being snapped up by smart tourism operatorsFour out of five travel and tourism consumers coming to New Zealand decide on their itinerary before they leave, 73% book accommodation from home and 57% make these bookings online. Travel consumers want to make these decisions with confidence and avoid coming to the wrong destination or provider. They want to increase the time spent in the most suitable destinations and reduce the time spent searching for the right places to go. They are more concerned with a great experience than a low price.

Beek improves the online travel experience to help travel consumers virtually experience destinations as they think of potential places to visit, research destinations, look for answers to thier queries, and gain trust and quality assurances. Beek makes the research and booking process fun and engaging.