BEEK
Ben Knill | CEO
A: P O Box 10-347, Wellington 6143, Wellington
E: ben@beeked.com| W: www.beeked.com
P:
ABOUT BEEK
Beek is an interactive destination guide to help tourists, travellers and visitors explore and experience destinations online. We enrich and enhance the travel research and booking process and to help tourism providers increase awareness and bookings.
In the future when you are considering somewhere to go on holiday - you will be able to explore the destination, find the accommodation, activities and attractions that are suitable for you. You can have a look round and imagine what the experience might be like, and book your trip with assurances that you have made the right decision. You won't have to spend hours wandering around looking for the right restaurant or hotel, you don't need to get stuck in the overpriced tourist trap and you can get to attractions further afield knowing your journey and time won't be wasted.
Interactive destination guide for tourists and travellers
The Beek experience can be related to and described as part Google Streetview, part Lonely Planet and in the future a bit of Facebook. We've created a 3D interactive and immersive guide so consumers can get a sense of the experience on offer and get a feel for the destination to help them trust their senses and decide to book. Providers can communicate their value and collaborate to promote a visit to their shared destination.
83% of travel and tourism consumers coming to New Zealand decide on destinations while at home, 73% booked accommodation before they left and 57% make these bookings on the internet. Travel consumers want to make online booking decisions with confidence and avoid the risk of making a bad decision by coming to the wrong destination or provider. They want to increase the time spent in the most suitable destinations and reduce the time spent searching for the right providers when away to maximise their time and experience. They are more concerned with a great experience than a low price. They have complex requirements and while the internet has helped it has not solved all the issues. When consumers want to research potential destinations to visit 30% of consumers rely on word of mouth, 18% use a travel guide and only 11% use the internet.
We are working on improving the online travel experience to help travel consumers become aware of destinations as potential places to visit, further research destinations online, find answers, gain trust and assurances and make the research and booking process fun and engaging.
