Archer McRae
Chris Archer | CEO
A: PO Box 19106, Courtenay Place, Wellington, New Zealand
M: +64 278 161 800
About Archer McRae
Ritzling is a wine that dispenses with traditional wine marketing boundaries and makes wine accessible to a broader market with huge scalable potential across the world.
The wine industry is awash with vast amounts of individual labels that have in turn dimished their brand power. These labels all reflect the producers story and relate lttle to the consumer. Ritzling's marketing is all about the consumer.
"Onward the Ritzolution..."Ritzling's core and only ingredient is Riesling; this commodity is highly respected within the industry but relates poorly to sales and therefore is efficient in price. This situation is reflected around the world, and the Ritzling model creates a cash flow engine for Riesling producers and looks to build international momentum that could put Ritzling as the biggest single label wine product in the world at a premium price.
Ritzling complies with market desires for lower alcohol wine in smaller volumes. It also recognises the attraction for local continent production and supporting local market with local producers. Ritzling encompasses sustainability in the premium white wine sector as well as maintaining a chic cheekiness and beauty to consumers looking for something special in an underwhelming market.
