Working science into global enterprise
Wrapping commercial expertise around research innovations takes time and resource, and Creative HQ is putting several ventures through the process of shaping and proving science into a marketable product.
With New Zealand’s blend of abundant natural resources, breadth of research and development capability and free-thinking talent, the sorts of initiatives that emerge from labs and institutions around the country show real commercial potential.Headed by executive-in-residence Alan Groves, Creative HQ’s framework of business strategy, intellectual property protection and commercialisation resources create a robust proving ground for technologies looking to move from research lab to market label.
"world class ideas, innovative science and global business drive"Alongside commercial ventures Wetox (in conjunction with VicLink), SpectionNZ, and Australian institute of technology start up Footfalls and Heartbeats, several Creative HQ projects are underway in collaboration with leading research institutes and technology institutions.
Creating value out of waste streams from two of New Zealand’s leading primary industries has brought Creative HQ and Massey University’s Riddet Institute together, putting a collaborative effort into creating functional food products for the burgeoning middle class in Asia. By getting the right partners involved early, the innovation is being channelled towards a fast fix for the massive potential in Asia’s issues with delivering nutritional protein to a growing population.
Equally, nutrition in the western world is a rapidly changing landscape. A new business initiative Creative HQ is teaming with is addressing the need for individualised solutions in the complex dietary supplement industry. Not a revolutionary idea, but specific science being applied to the concept has brought out synergies that could see huge export value.
Linking the right institutions and research providers with the idea and building a commercialisation frame around it is creating a momentum that only the combined push can achieve. Matching pieces of the New Zealand global-facing business ecosystem together strengthens three streams into one – world class ideas, innovative science and global business drive.
